Always remember that you’re unique, just like everyone else. This paradox may refer to personal individuality, but it also is applicable to business. In fact, it is at the heart of every effective marketing plan.
Odds are, yours isn’t the only dental practice in town. It might not even be the only one on your street. Patients have more choices than ever, and many of them are willing to travel a distance for high-quality care. Why should they choose yours? The answer to that question is your unique selling proposition (USP)….Read More